- 1-To expand and enhance the science of advertising
- 2-(Knowledge and know how) within the society at large.
- 3-To become a trusted resource for applied scientific approach amongst all those engaged in the advertising field: clients, agencies, media, public and the managerial strata of the society.
- 4-To establish a global link with Iran’s advertising industry and to exchange information and technology, through meetings, seminars and trade fairs.
- 5-To become the most highly specialized advertising magazine in Iran and throughout the world.